(Start With Downloading the emails Below)
Do NOT bombard them with fear based emails about “SIGN UP, LIMITED SPACE, SPECIAL OFFER, DONT GET LOCKED OUT!!!11!1”
Now, if you’re REALLY having a special, and there’s REALLY limited space, sure, say that. But if you’re just emailing them on a drip automation (Your email provider should allow you to build out email automations that are sent based on when someone opts in. If it doesn’t, or if for some reason you’re not in control of it, find a new one.), you should be emailing them cool stuff that adds value to their lives.
This could be parenting articles, health advice, bully preventions tips, or anything else that will actually engage a “cold” or “warm” prospect. But it needs to be a MINIMUM or 80% content, 20% “pitch”
That means for every 1 email you send that says, “Hey, we’d love to have you at our school”, you need 4 that say, “Check out this neat thing that improves your life”